While most of our organizational efforts take place at the grass roots level, which in the aggregate account for a far greater contribution to society than any single famous benefactor or handful of celebrity donors – we do acknowledge the great deeds of people who have recognized that their great privilege also comes with an important corollary responsibility. Some will say ‘they just did it for the notoriety’, but in our minds what matters most is the positive impact of their actions, and bestowing notoriety is a small price to pay for amount of good these newsworthy decisions can bring to the world.